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Planning & ManagementConfused by all the choices - website, blog, template site from a membership society or association, a social networking page, eNewsletter, or other communications outlet that just came on the market yesterday? Not sure what you need? Arlene Weinstock Creative will help you understand the options and plan a web presence that makes sense. We'll help you identify what you need to get the most out of the web. What is a Web Presence?It is being on the web. It is how you choose to be found, to communicate, to engage others to be present. It can be:
Why do you need a Web Presence Plan?Like all business plans, a Web Presence Plan is a map that helps you stay on track to meet your goals. You set a budget, prioritize your objectives and create a schedule for implementing the actions that make sense. You don't have to do everything, you need to do what works best for you. Like having a business card, you need a web presence, because the people you hope to do business with expect you to be on the web. Prospects will look for your type of services on the web and if you are not present, they will find someone else who is. Web Presence ManagementThings change. Your business grows. What you need to say about your business is different today than it was a year ago. Your customers' changing needs create demands that change your business and your communications about your business. Your prospects come from sources you had not thought of before. To meet the changing environment where you do business, your web presence needs to change too. Arlene Weinstock Creative helps you update the content of your web communications. We are available when you need us like in-house staff without the commitment to overhead cost. As consultants and contractors, we help you manage your budget - no salaries, no benefits packages, and no annual leave. The plan we structure for you is built around your budget and your communications needs.
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