Arlene Weinstock,
 founder and principal of Content That Counts

Arlene Weinstock has 20 years of experience in sales, marketing, product development and operations for high tech products and services. She has developed and launched software products and Internet based services for trade associations and high tech businesses.

Arlene with Chief Operating Officer, Gentle Spirit (Genny) at the company picnic. 		She was the Director of Marketing for a large automotive trade association and was responsible for moving its widely used printed products to the personal computer. Her experience includes computer hardware, software and private network sales for Fortune 500 companies. She learned first hand the importance of finding low-cost solutions that produce high quality results while growing a high tech start up company.

Her ability to understand operational issues and her business orientation, allow her to identify solutions that lower costs and improve organizational productivity.

Weinstock is a member of the Arlington Chamber of Commerce, the Arlington eCouncil, the International Association of Business Communicators (IABC), the Arlington Business Council (ABC) and she is a founding member of the Arlington Business and Civic Circle (ABCC).

She holds a Bachelor of Fine Arts (BFA) degree from Boston University and she has studied website design at the Corcoran Museum School. Weinstock is a founding member of the Washington Metro Chapter of the Colored Pencil Society of America (CPSA) and teaches colored pencil techniques for the Art League School located at the Torpedo Factory in Old Town Alexandria. Her art work is shown locally and nationally.