Content That Counts  
Website Updating
Tip #1
A web publication of Content That Counts

  Look at your website  

  It may seem obvious, but when was the last time you looked at your website? I mean really looked at it like a prospect or customer visiting for the first time or someone who doesn't know you or your organization.

All too often websites are out of date. Think about how annoying it is, when you visit a website that has an old calendar of events or broken links. Perhaps you recently learned about a new service or product. To learn more you go to the company's website. But, you find nothing new on the site. What a disappointment!

If you haven't updated your website lately, you may have disappointed visitors as well. The hardest part about keeping a website updated is to know what needs to be done.

Look at your website and ask yourself these questions:

  • Do you like what you see?
  • Is there something on your site you don’t like or want to change?
  • Does your website say what you want it to say?
  • Is anything out of date? Schedules? Calendars? Special offers?
  • Is it easy to get around in your site? Do all the links still work?
  • Have you seen things on other sites you would like on yours?
If you make a list of the changes, you will have completed the hard part. Now you are ready to do the updating. You can do it yourself or assign it to someone.

But wait, you're not done just yet. To keep your site updated, set a date for your next review. The timing is up to you. It depends on your type of business and the purpose of your website. Updates should coincide with schedules, announcements or calendars. Small businesses, that make few changes to their products and services, may only need to review their sites semi-annually. But, you must set the schedule for reviewing your website, if you want to keep it current.

If there's no one in your organization to assist you in monitoring or updating your website or if you're too busy, call us or send an e-mail. We specialize in website updating -- housekeeping, redecorating and renovating -- and we build affordable websites too.

 
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write
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Content That Counts.com      
info@contentthatcounts.com
703-979-3959
 

  Like your home or office,
your web site needs regular housekeeping, occasional redecoration and eventual renovation.
 

  Be content with your website content.  
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